aanikh kler
- Co-Founder at Trufan
GetLatka interview
How Trufan Reached $1.5M ARR and 75 Enterprise Customers Helping Brands Unlock Consumer Data (Interview with Co-Founder Aanikh Kler)
aanikh kler (Co-Founder of Trufan) spoke to Nathan Latka on November 9, 2021.
Trufan figures from the interview
- ARR (2021)
- $1.5M
- Enterprise Customers (2021)
- 75
- Total Funding Raised (2021)
- $6M
- Team Size (2021)
- 28
- Valuation (2021)
- $25M
“So Trufan as a basis is I talked about on the bio. Like, really what we aim to do is help enterprises collect compliant consumer data in a way that, you know, really cuts the the consumer into the data equation. So we work with large enterprises like Netflix or the NBA to essentially allow them to better understand their audience through data.”
“I'd say we heavily weight towards the enterprise side. So probably I think our actual ACV number between enterprise and transactional is around 1,900 a month.”
“Yeah. Our our our ARR is, you know, probably, you know, in terms of where we're at, you know, it's definitely north of, like, 1.5, 1.6. So Yep. Yep. Feeling feeling pretty good.”
Bio
Hi, I'm Aanikh Kler. I'm 23 years old, I'm the co-founder of Trufan, a company building products to improve brand engagement while compensating users for their data. I am passionate about gaming/eSports and am an investor in FaZe Clan.