Trufanrevenue, acquisition & funding

Other Analytics SoftwareVancouver, British Columbia, CanadaFounded 2018

Trufan was acquired by Datacy.

Trufan is a Toronto-based data technology company that helps large enterprises collect compliant consumer data while compensating users for sharing it.

trufan.io LinkedInUpdated Oct 5, 2026

Annual revenue: $2M; Nov 2023EST.
Owner: Datacy; Date not on record
Total raised: $6.8M; 3 rounds
Employees: 37; Nov 2023

Trufan revenue

Trufan's last reported revenue was $1.5M in 2021 (Founder interview). GetLatka estimates it at about $2M a year (November 2023).

$500K

$1M

$1.5M

$65K

$1.5M

$1.7M

$2M

2020202120222023

ReportedEstimateOne figure per year; a reported figure wins over an estimate

All 4 revenue readings, with sources

As of	Revenue	Source
2020	About $65K	Calculated from what the founder saidWatch at 13:50
2021	$1.5M	Founder interviewWatch at 3:44
Nov 2022	$1.7M	–
Nov 2023	$2MEST.	GetLatka estimate

– source not recorded

Who owns Trufan

Datacy owns Trufan. The date and price of the deal are not on record.

Trufan funding rounds & investors

Trufan has raised $6.8M across three rounds since 2019. The latest was a $4.5M Seed round in November 2021.

Date	Round	Raised	Valuation	Source
Nov 2021	Seed	$4.5M	$23M	–
2021	Seed	$2M	$25M	Founder interviewWatch at 9:48
Jun 2019	Seed	$300K	$7M	–
	Total raised	$6.8M

Interviews with Aanikh Kler

Nathan Latka has interviewed Trufan once, speaking with Aanikh Kler. Each figure links to the second it was said.

Watch

November 2021 · Aanikh Kler, Co-Founder

How Trufan Reached $1.5M ARR and 75 Enterprise Customers Helping Brands Unlock Consumer Data (Interview with Co-Founder Aanikh Kler)

Revenue$1.5MWatch at 3:44
ProfitableYesWatch at 12:45
Customers75Watch at 3:16
Monthly active users16,000 daily active users (Surf)Watch at 5:55
Price per seat$200Watch at 1:34
Average contract$1,900Watch at 2:12
+4 more

Read the interview Watch

Growth tactics they described: Product Hunt LaunchWatch at 6:31

Trufan competitors

Trufan competes most directly with Sprinklr, Hootsuite and Buffer.

Company	Revenue	Funding	Employees	Customers	Founded
Sprinklr	$857.2M	$428.5M	4,503	1.8K	2009
Hootsuite	$400M	$279.9M	900	18M	2008
Buffer	$22.5M	$4M	74	57.5K	2010
Trufan	$2M	$6.8M	37	75	2018

Trufan CEO, founders & employees

aanikh kler founded Trufan in 2018 and led it as CEO. Trufan had 37 employees (November 2023), up from 33 a year earlier.

aanikh klerFounder & CEO

2020202120222023

ReportedOne figure per year; a reported figure wins over an estimate

All 4 headcount readings, with sources

As of	Employees	Source
Nov 2023	37	–
Nov 2022	33	–
Nov 2021	28	Founder interviewWatch at 15:35
Nov 2020	19	–

Trufan FAQ

What was Trufan's revenue?

GetLatka estimates Trufan's revenue at about $2M a year (November 2023). The last reported figure was $1.5M in 2021, as the founder said on camera.

Who owns Trufan?

Datacy owns Trufan.

How much funding has Trufan raised?

Trufan raised $6.8M across three funding rounds before Datacy bought it. The last was a $4.5M Seed round in November 2021.

Is Trufan profitable?

Trufan was profitable in November 2021, as the founder said on camera.

How many employees does Trufan have?

Trufan had 37 employees in November 2023.

Who founded Trufan?

aanikh kler founded Trufan in 2018.

How this page is sourced

14 said on camera · 1 estimate. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.

Updated Oct 5, 2026Data disclaimer Report a correction Claim this profile