Aaron Carr
- CEO at Qarrot
GetLatka interview
How Qarrot Reached $40K Monthly Revenue and 100 Customers with a 6-Person Team (Interview with CEO Aaron Carr)
Aaron Carr (CEO of Qarrot) spoke to Nathan Latka on August 5, 2021.
Qarrot figures from the interview
- Monthly Revenue (2021)
- $40K
- Customers (2021)
- 100
- ARPU (2021)
- $230 per month
- Net Dollar Retention (2021)
- 109%
- Gross Churn (2021)
- 10%
“So it's funny because for the first month when sort of the March lockdowns happened last year, I think we were all concerned. It sort of hit businesses like pretty hard, but a few months later, everybody was talking about, well, now we've got this challenge of keeping people motivated and engaged while they're working remotely. And suddenly the industry hit this massive uptick and we started getting more calls than we did pre COVID.”
“Yeah, so we're primarily subscription based. It's a per user per month fee. We start at $3 per head per month. On average, based on the account size, it's about, let's say around $200 $230 per account.”
“So the gift cards, it's very thin margin, it's 3%. So wish it were more. We're working on negotiating better margins, but gift cards are notoriously thin margin in that respect.”
Bio
Aaron Carr is the CEO and Founder of Qarrot, a cloud-based employee recognition platform for small to mid-sized businesses. Aaron and his team focus on helping organizations (with up to 2,500 employees) implement easy-to-use employee recognition and rewards programs to boost morale, celebrate key milestones, and drive better performance. Based in Canada, Qarrot works with clients in the USA, Canada, the UK, Australia, New Zealand, as well as multi-nationals with employees in 30+ countries. Prior to Qarrot, Aaron spent 15 years in the customer loyalty industry, developing products and solutions for Aeroplan, the Star Alliance (airline alliance), as well as the Air Miles Program. During this time, Aaron developed a passion for building technology-powered solutions to improve customer engagement and loyalty - a background brought to the founding and ongoing development and growth of Qarrot.