Ali Ispahany
- CEO at Mass Mobile Apps
GetLatka interview
How Mass Mobile Apps Hit $45K MRR Bootstrapped with a Team of Eight (Interview with CEO Ali Ispahany)
Ali Ispahany (CEO of Mass Mobile Apps) spoke to Nathan Latka on May 26, 2022.
Mass Mobile Apps figures from the interview
- White-Label Reseller MRR (May 2022)
- $35K
- Direct Business MRR (May 2022)
- $7K
- Total MRR (May 2022)
- $45K
- Gross Churn (2022)
- Under 2%
- Team Size (2022)
- 8
“I was looking for a way to better connect with my customers. We used to send out emails biweekly and we'd look at our open rates. We get 15%, 20% if we were lucky and a lot of opt outs. Looking for a way to increase sales and better connect with my customers.”
“We have a white label reseller model, which is where we license our software out to others that want to open their own app business. Before COVID we were doing $250 a month for 10 app credits where they could sell 10 different businesses in app. When COVID happened we try to help a little bit and get back. Reduced our plan, our opening plan to 125 a month for five.”
“White label resellers. We're doing about 45 ks MRR right now. We're doing about 35 ks in that white label resellers, about 7,000 in direct businesses. And then we do about $3,000 to $4,000 a month in custom work for our platform.”
Bio
Serial Entrepreneur with retail background that was looking for a mobile solution for my retail business in 2013 - couldnt find it so i decided to build it. The platform has grown and now offers a full suite of software for both mobile and web channels.