Ammon Curtis
- Product Leader at Keap
GetLatka talk
How Keap Used Paid Onboarding and Human Coaching to Drive a Return to Growth (Interview with Product Leader Ammon Curtis)
Ammon Curtis (Product Leader of Keap) gave a talk on March 28, 2024.
Keap figures from the talk
- M4 Retention, Blended Baseline (reported Mar 2024)
- 75%
- M4 Retention, Goal-Achieving Cohort (reported Mar 2024)
- 86%
- Onboarding Experiment Cohort Size (6-month experiment)
- 705 customers
“We changed our recipe. We had decided that not only were we going to shift who we were going after, but it was also shifting what our product was and what we were solving.”
“We shifted to a simple CRM for startups. Our competitor set increased exponentially over that time period, about 8.5 x.”
“We went from a paid onboarding to a free onboarding. And then we had our moniker of personalized automated follow-up and shifted that to talk about a simple one step, and that's all that was needed. But it missed the point of the problems that our customers were experiencing.”