Ari Paparo

BIO

Experienced product management executive with focus on online advertising and online marketing. CEO of Beeswax (http://www.beeswax.com), fast-growing ad tech start-up based in New York City. At Beeswax we have created the Bidder-as-a-Service(tm), a cloud based bidding technology that allows sophisticated advertisers to take control of their RTB bidding. Learn more at www.beeswax.com/products I recently served as the EVP Product Management for Bazaarvoice, a publicly-traded SaaS company that powers the ratings, reviews, and social commerce on many leading retail sites. I managed a team of 30+ product and design leaders and launched new products that represent over 25% of new bookings. Previously, I served as the SVP, Product Management at AppNexus, the leading platform for real-time buying and selling of media and helped them through their greatest period of growth. While at Google, I managed DoubleClick Rich Media, DART for Advertisers (DFA), Google Ad Planner, and related technologies. My accomplishments include authoring the VAST standard for online advertising, currently used in billions of daily transactions, and leading the development of Nielsen's Online GRP ("DAR"), for which I hold a patent. Specialties: product development, start-ups, online marketing, business strategy, rich media, online advertising, streaming video, ad serving