Blake Bartlett
- Board Member at Highspot
Bio
In 2016 I coined the term Product Led Growth PLG to describe the new norm for business software Build a product for end users and allow those end users to adopt it easily with a self-serve funnel Its the model followed by todays best SaaS companies - Zoom Slack Datadog Calendly and others Check out the original take on PLG in episode 31 of the SaaStr podcast July 2016 throwback Read how our thinking evolved after 3 years of leading the product-led movement httpsopenviewpartners.comblogwhat-is-product-led-growth.XUmD4OhKhyw