Brad Van Leeuwen
- Co-Founder and COO at Cledara
GetLatka interview
How Cledara Reached 1,000 Customers and Nearly Tripled Pipeline with 3 Pricing Changes (Interview with Co-Founder and COO Brad Van Leeuwen)
Brad Van Leeuwen (Co-Founder and COO of Cledara) spoke to Nathan Latka on March 28, 2024.
Cledara figures from the interview
- Customers (2023)
- 1,000+
- Countries (2023)
- 32
- Pipeline Growth (Q1 2023)
- Nearly 3x quarter-over-quarter
- Total Funding
- $24,330,000
- Get Started Free CTR vs Book a Demo (2023)
- 9x higher
“We started flatlining on our pipe gen. So you can see that the changes that we made really did have an impact. Click through rates of get started free was nine times higher, nine times higher than Book a Demo.”
“Cledara is a SaaS management platform used by more than a thousand companies around the world to discover, buy, manage, and cancel the software they use to run their business. We save our customers a bunch of money. We save our customers a bunch of time. But really interestingly, it gives us probably the best real time view of SaaS buying that exists anywhere in the world.”
“A thousand companies, 32 countries. In the last twelve months, our customers have purchased or renewed nearly three quarters of a million software subscriptions. If you're a SaaS company in this room, you sell software, chances are some or many of your customers use us to to buy you. Our customers buy from more than 5,000 vendors. And every day, this provides us more than 2,000,000 data points about the real time state of the of the SaaS market.”