Bryan Clayton
- Co-Founder and CEO at GreenPal
GetLatka interview
How GreenPal Reached $30M GMV in 2023 (Interview with Co-Founder and CEO Bryan Clayton)
Bryan Clayton (Co-Founder and CEO of GreenPal) spoke to Nathan Latka on December 5, 2023.
GreenPal figures from the interview
- GMV (2023)
- $30M
- Revenue Growth (2023)
- 20%
- New Users via Organic Search (2023)
- 100,000 per month
- Team Size (2023)
- 47
“GreenPal is a ten year overnight success, and we're still doing the same thing ten years in that we started off doing.”
“We don't charge a SaaS fee or anything like that. We just make a cut of each transaction. And the things that make it hard, like you mentioned, make it durable.”
“It wasn't until we went to the working class parts of town, the people that had dual incomes that were working all day, that didn't have time to mow their yard, but couldn't get a lawn guy to call them back. Those people signed up. So that was our customer then, and that's our customer now.”
Bio
Bryan Clayton is CEO and cofounder of GreenPal an online marketplace that connects homeowners with Local lawn care professionals. GreenPal has been called the "Uber for lawn care" by Entrepreneur magazine and has over 100,000 active users completing thousands of transactions per day. Before starting GreenPal Bryan Clayton founded Peachtree Inc. one of the largest landscaping companies in the state of Tennessee growing it to over $10 million a year in annual revenue before it was acquired by Lusa holdings in 2013. Bryan's interest and expertise are related to entrepreneurialism, small business growth, marketing and bootstrapping businesses from zero revenue to profitability and exit.