Bio
I’ve been in mobile local search for more than 15 years now and recognized a big opportunity to start a company when smartphones were first emerging. At that time, mobile local search had less than a 10 percent adoption with consumers, but I knew that would change and companies needed a solution to better tackle this new marketing channel. In addition, I forecasted that reviews were going to play a big part in driving the need for a marketing tool. Until that point, all monitoring tools were national and relied on a lot of manual inputting. I wanted to build the first platform to tag content and trends at the store level and that allowed marketers to do their job more efficiently.