Dan Zavorotny
- Co-Founder and COO at Nutrisense
GetLatka interview
How Nutrisense Grew to 15,000–16,000 Active Customers on a CAC of Around $200 (Interview with COO Dan Zavorotny)
Dan Zavorotny (Co-Founder and COO of Nutrisense) spoke to Nathan Latka on March 22, 2023.
Nutrisense figures from the interview
- Monthly ARPU (2023)
- About $225
- MRR a Year Earlier (2022)
- Just under $1M
- CAC (2023)
- About $200
- Gross Margin (2023)
- 50%
“Our CAC's range based on channels, but it goes anywhere from free to all the way up to, like, $300. Right? It really depends on a channel we use. Mix from Instagram, Twitter, Quora, Pinterest. I mean, really, every single YouTube influencers, every single channel you can imagine.”
“We first started people would stay for like three weeks. Right? And now we've rated to the point people are staying seven, eight months on average.”
“We got revenue before we ever got before we built the product actually, and before we raised a single dollar for money. We just started trying to conceive if anyone wanted this.”
Bio
Dan Zavorotny is the co-founder and COO of Nutrisense, a metabolic health company that helps anyone discover and reach their health potential. Under Dan’s leadership, Nutrisense has become one of the fastest-growing startups in America. He has led the company through rapid growth, building a team of 170 employees in just over 3 years, and raising 32MM.