Dave Hurwitt
- CEO and Founder at Troove
GetLatka interview
How Troove Signed 12 Schools at a Flat $10,000 to $15,000 Annual Fee (Interview with CEO David Hurwitt)
Dave Hurwitt (CEO and Founder of Troove) spoke to Nathan Latka on July 27, 2023.
Troove figures from the interview
- Customers (2023)
- 12 schools
- Annual Fee per School (2023)
- $10,000 to $15,000
- Full-Time Team (2023)
- 3
- Year Founded
- 2020
“I look at how something is working, how it's serving a market, and I iterate around it, and I just can't seem to turn that off. So when I came into the college admissions market as a father, I started looking at the deficiencies from both the student side and the school side and just couldn't help myself. This is a market in desperate need of total transformation.”
“Spotify and Yelp nailed it, right? And it occurred to me that their matching algorithm is so much more sophisticated than how we were trying to make this $250,000 decision about where to go to college.”
“If you look at the four year graduation rate, it's forty five percent. It's basically half of all students will transfer or drop out from the first school that they attend. So we really wanted to refocus instead of this thing about getting in, it's about getting out.”