Dennis Kelly
- CEO at Postalytics
GetLatka interview
How Postalytics Reached $300 ARPU and 4% Monthly Revenue Churn in Its First Year of Direct Mail Automation (Interview with CEO Dennis Kelly)
Dennis Kelly (CEO of Postalytics) spoke to Nathan Latka on September 3, 2018.
Postalytics figures from the interview
- Avg Subscription ARPU (2018)
- $300 per month
- Revenue Churn (2018)
- 4% per month
- Team Size (2018)
- 4
- Mail Sent (first 8 months of 2018)
- 2,000,000 pieces
“Postalytics is a direct mail automation tool. And what we do is we help marketers deploy direct mail marketing programs as a part of their CRM and marketing automation platforms.”
“The average customer is paying us about $300 per month on a subscription basis.”
“The vast majority of them are HubSpot customers, and, they have found us, through both of our our content marketing as well as our our investment in the HubSpot Connect partner program.”
Bio
CEO of Postalytics, an early stage SaaS company that automates direct mail marketing, measures the results and connects it to CRM/Marketing Automation. Postalytics evolved out of Boingnet, a software tool used by direct mail service providers and agencies to provide landing pages and email campaigns that complement personalized direct mail. I was co-owner of Wireless City - a chain of 37 Verizon Wireless stores based in Florida, Massachusetts and Georgia. The company was acquired by Go Wireless in October 2011. Prior to Wireless City, I was CEO at Adesso Systems, an enterprise mobility software company. Previously, I was CEO and Co-Founder of Adjoin Solutions, Inc., an early market leader in the Web Services Management market. Adjoin was acquired by Computer Associates in July, 2003. Before founding Adjoin, I was VP of Web Services at Palm (PALM) leading the Palm.net wireless business, the MyPalm web and mobile portals, and other Palm web properties. Previously, I was COO & Co-Founder of AnyDay.com (sold to Palm), headed sales for Achieve Healthcare, the largest provider of enterprise software and services to the post-acute healthcare industry. and COO at Genesis Business Systems (sold to Achieve). Dennis holds a BA in economics from Colgate University. Specialties: I build companies, typically having something to do with technology. My role typically spans product development, sales, marketing, finance and HR. I started off life as a sales guy, spent time building products, running data centers, have been CEO of angel and venture backed startups, and have built self financed businesses.