Eric Helitzer
- CEO and Co-Founder at SubBase
GetLatka interview
How SubBase Reached 100 Paying Customers With Its Construction Procurement SaaS and Raised $4M to Date (Interview with CEO Eric Helitzer)
Eric Helitzer (CEO and Co-Founder of SubBase) spoke to Nathan Latka in September 2024.
SubBase figures from the interview
- Paying Customers (2024)
- 100
- Total Funding Raised
- $4M
- Team Size (2024)
- 20
“The first line of code was written in 2021, actually. 2020 was more of surfacing the idea, but the actual MVP was built in 2021.”
“I felt that the platform wasn't fully built out yet and I really didn't want there to be any friction. There's a lot of pricing friction for some that come in that have never bought software before and we wanted to prove to them that there was value there, but we also wanted to we wanted to also bring on a true design partner who's gonna use it enough and we did not want any friction for there to be any anyone to say no. We just wanted to get the software in their hands as fast as possible.”
“First paying customer was a plumber who was a little bit smaller than we would even go after today, but they were a plumber who really liked the idea of the software. And we didn't know what we were gonna charge. We threw a number out there that we thought was fair. And immediately, he said, yes. That's fine. Took his credit card information. And I remember when we charged his credit card, I sent it to our investors at the time and said, hey, someone's paying for subbase.”
Bio
Eric Helitzer, a third-generation builder and double Gator from the University of Florida, has transformed construction with his expertise. After impactful roles with Baker Concrete and GRYCON, he founded SubBase to revolutionize material procurement. Under his leadership, SubBase streamlines procurement, managing thousands of orders and millions in invoices.