Guy Rubin
- CEO at Ebsta
GetLatka interview
How Ebsta Helps B2B Sales Teams 3x Win Rates with Relationship Intelligence (Interview with CEO Guy Rubin)
Guy Rubin (CEO of Ebsta) spoke to Nathan Latka on March 17, 2023.
Ebsta figures from the interview
- Win Rate Lift (Good to Great Engagement) (2023)
- 3x
- Deal Speed Improvement (2023)
- 170% faster to close
- Active Relationships in CRM (typical company) (2023)
- Less than 50%
- Onboarding Data Resolution (2023)
- 7 days
“We have been doing this now for a decade and we've never found a company with more than 70% of their active relationships in CRM. And usually it's less than 50%.”
“We score every relationship a business has out of 100. And it's not unusual to end a sales process with an engagement score of between sixty and eighty, a good level of engagement. Okay. What we can see here is that you can 3x your win rates by increasing the engagement from good to great, okay.”
“We also know that engaging with the right people at the right time is key. So this historical analysis we do when we onboard a customer will show you what the optimal sales cycle actually looks like because it's not always about engaging with the economic buyer in stage one of the sales process.”