J. Elise Keith is the founder and CEO of Lucid Meetings, the author of *Where the Action Is: The Meetings That Make or Break Your Organization*, and regular contributor for Inc. and other publications. Lucid Meetings helps thousands of organizations worldwide implement a system of successful meetings.
Each Tuesday, we reverse-engineer a real SaaS company's revenue, profit, CAC, funnels, and its top growth tactic.
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