Jakob Wikström
- CEO and Co-Founder at Mobal
GetLatka interview
How Mobal Reached $1.5M ARR and 300 Customers with 200% Growth (Interview with CEO Jakob Wikström)
Jakob Wikström (CEO and Co-Founder of Mobal) spoke to Nathan Latka on January 27, 2023.
Mobal figures from the interview
- ARR (2023)
- $1.5M
- Customers (2023)
- 300+
- Year-over-Year Growth (2023)
- 200%
- Seed Round Raised (2022)
- $2M
- Avg Contract Value (2023)
- $5K
“What business profile automation mean? That means actually like if you Google, let's say, a restaurant on the Google search engine, you see this info profile with pictures, reviews, opening hours, anything. It takes manual clicks to actually update it. Well, our software automates a lot of that updating in a nutshell.”
“The annual the average contract value, I think it's about 5 k at this”
“We launched three years ago. And how we launched was that we actually started by just doing this manually as a service to the clients to update the listings. That was how we started. And from there we started to learn the pain points what the customers actually needed. Then we built a tool for ourselves to update the listings even more effectively ourselves and then customers started to ask us well-to-use it. And from there we became a SaaS company.”
Bio
My name is Jakob, and I am passionate about the fact that business listings are becoming new websites for companies that are dependent on foot traffic. My playbook is being radically transparent and rigorously listening to the customer.