Mobal Revenue, Valuation & Funding (2024)

Mobal reported an annual run rate of approximately $1.5 million at the time of the January 2023 interview, equivalent to roughly $120,000 per month. That figure represented growth of approximately 200% year over year from an estimated $35,000 per month one year earlier, around the time the company closed its seed round in 2022.

Mobal had just over 300 paying customers at the time of the January 2023 interview, spread across Europe and the United States. The average contract value was approximately $5,000 per year, as stated by Wikström. For a single-location customer, monthly pricing ranges from roughly 40 to 60 euros depending on the automations selected. For large chains with 300 or more locations, pricing can fall to under 10 euros per location per month.

The typical Mobal customer is a smaller chain with multiple locations that depends on foot traffic and needs accurate, up-to-date listing information across search engines and map platforms. Wikström noted that the company is still in the early stages of building its customer base and that significant outbound potential remains untapped.

Mobal operates as a SaaS business, charging customers on a recurring basis for access to its business profile automation platform. Pricing is structured by the number of locations and the specific automations selected, such as review management or listing updates, rather than a flat per-seat fee. The average contract value across the customer base was approximately $5,000 per year at the time of the interview.

Net dollar retention over the twelve months prior to the interview was approximately 100%, meaning existing customers neither expanded nor contracted revenue in aggregate. Wikström declined to provide a specific customer acquisition cost figure, noting that CAC was changing rapidly and varied significantly by market and time period. Profitability was not discussed in the interview.

The company's primary growth motion at the time of the interview was outbound sales driven by SDRs booking demos, with five sales representatives on the team. Wikström described the model as SDR-activated demos, with plans to eventually layer in a product-led growth motion as the product and customer understanding mature.

Mobal had 31 total employees at the time of the January 2023 interview. Of those, five were sales representatives carrying quotas. SDRs were responsible for booking 20 meetings per month each, while account executives carried a quota of $1,000 to $4,000 in new MRR per month depending on market and ramp-up stage. At the high end of that AE quota, a single account executive adding $4,000 in new MRR each month would contribute approximately $48,000 per month or roughly $500,000 to $600,000 in new ARR annually. The company previously employed approximately 15 people during its peak as a service business before transitioning to SaaS.