Karen Cantwell
- CEO and Founder at Istaysafecorp
GetLatka interview
How iStaySafe Reached $30K MRR and About 2,500 Subscribers While Exploring a Strategic Exit (Interview with CEO Karen Cantwell)
Karen Cantwell (CEO and Founder of Istaysafecorp) spoke to Nathan Latka on February 9, 2022.
Istaysafecorp figures from the interview
- Monthly Subscription Revenue (2022)
- About $30K/month
- Active Subscribers (2022)
- About 2,500
- Combined Annual Turnover (2021)
- A little over $700,000
- Total Funding Raised
- $1.6M
- Team Size (2022)
- 2
“So we have two devices at the moment. We've got a 3G, which is a small kids watch. We also use it for elderly. We also use it for domestic and family violence lone workers. So we've got quite a few verticals that we operate in.”
“So this one costs around $200 Australian for the hardware. And then you're looking at around $15 to $20 a month for the SaaS and the SIM and the use of the platform.”
“We started the business in 2012. It took probably about eighteen months to find a manufacturer, design a solution because back then, kids wearables just weren't a thing. Like, there was no one doing it. So it took me a while to find someone to manufacture. And then we coded the software, designed the features, designed the hardware, put it all together and launched in 2014.”