Konstantin Bayandin
- CEO and Founder at Tomi.ai
GetLatka interview
How Tomi.ai Reached $1M ARR with 24 Enterprise Customers (Interview with CEO Konstantin Bayandin)
Konstantin Bayandin (CEO and Founder of Tomi.ai) spoke to Nathan Latka on February 22, 2022.
Tomi.ai figures from the interview
- ARR (December 2021)
- $1M
- Customers (2022)
- 24
- Monthly Price (starting tier) (2022)
- $5,000 per month
- Team Size (2022)
- 19
- Total Raised (2021)
- $1M
“Yeah, so we have 24 customers in several industries. We aim at businesses with long sales cycles, and we're solving three major problems for these kinds of businesses: long decision cycles for SMBs or consumer customers, offline conversions and very rare transactions.”
“We are an enterprise SaaS business, and we charge a fee of $5,000 per month.”
“So we have a tiered pricing system. So if you optimize your advertising spend to a certain limit of $100,000 on Google and Facebook per month, you pay the starting package of $5,000 per month. If you go beyond that, you get the next level packages with some discounting on the pay per usage price.”
Bio
Konstantin Bayandin, Founder & CEO Tomi.ai, ex-CMO Ozon (largest e-commerce player in Russia), ex-MarTech Senior Director Compass, ex-BCG, Stanford MBA Spotted a $20 bln opportunity in digital ads optimization in real estate and built Tomi.ai ($1mln pre-seed funding) to turn lead gen businesses into e-commerce. Ironman finisher and theoretical physicist.