Latka logo

Leibel Hecht

GetLatka interview

Why a Developer Bought reporty.app, a $375 MRR Shopify App, for $20K on MicroAcquire (Interview with Owner Leibel Hecht)

Leibel Hecht (Owner of reporty.app) spoke to Nathan Latka on May 4, 2021.

reporty.app figures from the interview

MRR (May 2021)
$385
Free Users (May 2021)
454
Acquisition Price
$20K
App Store Reviews (May 2021)
8 five-star reviews
“So total of four fifty four free users, 27 paid users, sorry, 26 paid users. We have one new paid user since last week. So, you know, significant amount of traction for a small app.”
“So it was $375 MRR, now it's a $385. Again, was a small acquisition, but I really plan to use this as, you know, like I said, my mini MBA. And I think the founder really hadn't done any marketing for it.”
“Fortune 500 consumer packaged goods company opened an account, a paid account. Little things like that. It's like, okay, there's probably a lot of potential here.”

Read the interview →Watch the recording →

Bio

My formal education is in rabbinic studies. 4 years ago I decided to dive into the tech industry. I went to a boot camp, got a job and am now a Tech Lead at a company in Los Angeles (consumer rewards platform Prodege). I recently acquired a small Shopify app (via MicroAcquire) with the goal of growing it into a full reporting and notifications suite. I am treating the acquisition as my low cost MBA :)

Company

reporty.app

United States · Founded 2019

Revenue
$4.6K
Team size
1
Customers
26

Company profile →CEO interview →