reporty.app Revenue & Valuation (2021)

reporty.app generated $4.6K in revenue in 2021.

Reporty.app generated $375 in monthly recurring revenue at the moment Leibel Hecht closed the acquisition in May 2021, implying an annualized run rate of roughly $4,000. Within one week of the handover, MRR had risen to $385 following the addition of one new paid subscriber.

At the time of acquisition, Reporty.app had 454 free users and 26 paid subscribers. One additional paid user joined within the first week, bringing the paid count to 27. The average revenue per user across the paid base was approximately $15 per month, as noted by the host and not disputed by Hecht, producing the $375 MRR figure Hecht confirmed.

Hecht's conversion strategy focuses on personal email outreach to free users at a pace of roughly 10 emails per day, soliciting reviews and gathering feature feedback. He is also evaluating a metered billing model and a 14-day free trial structure to accelerate free-to-paid conversion, though neither had been implemented at the time of the interview.

Reporty.app operates as a subscription SaaS product sold through the Shopify App Store. Paid subscribers pay approximately $15 per month, yielding $375 MRR across 26 paying accounts at acquisition. The app age at acquisition was roughly 1.5 years, and the purchase price of $20,000 represented approximately 5x the implied ARR of $4,000.

Hecht acquired the asset for $20,000 all-cash, meaning he needs to grow MRR substantially to recoup his investment. His stated flip target of $2,000 MRR at a 3x to 4x multiple would imply a sale price of $72,000 to $96,000 on an annualized basis. Profitability was not discussed in the interview beyond the implicit observation that the app carries minimal operating costs as a solo-operated Shopify integration. Churn, gross margin, CAC, LTV, and burn rate were not discussed.

Reporty.app has no employees. Leibel Hecht operates the app alone as a nights-and-weekends project alongside his full-time role at ProDedge. He indicated he was undecided at the time of the interview about whether to hire a freelance marketer or keep the project a one-person operation.