Maor Sadra

“So basically, incrmntal was founded during Corona. What the company is doing is incrementality measurement, which is basically all about measuring the value from marketing spend. We're working with advertisers who could be either app developers or websites across e commerce, fintech, gaming, so on.”

“Apple basically deprecated what is called a device identifier that many companies use for marketing tracking. This killed the ability to actually do attribution properly, and our solution became de facto this solution companies have been waiting for. So again, even though we've been out in open paying beta only for a couple of months, now we're onboarding three, four customers a week.”

“I think given what we have in terms of all the fundamentals of the company means its technological story. It's a crazy inbound pipeline that we have. It's diversity of customers. It's breadth and depth. It's a high subscription cost, very high margins. No, I don't really think it's about necessarily that golden 1,000,000 ARR. I think it's trajectory that people care about.”