Other Analytics SoftwareTel Aviv, IsraelFounded 2020CEO Maor Sadra
INCRMNTAL is a SaaS company founded in 2020 that provides incrementality measurement using causal models, helping advertisers quantify the true value of their marketing spend.
INCRMNTAL's last reported revenue was $840K in 2021 (Maor Sadra on camera). GetLatka estimates it at about $3.1M a year (October 2024). INCRMNTAL is #758 on the Latka Top. The Latka Top ranks the 1,372 companies Nathan Latka has interviewed by revenue.
| As of | Revenue | Source |
|---|---|---|
| 2021 | $840K | Calculated from what Maor Sadra saidWatch at 8:39 |
| Oct 2023 | $1.8MEST. | GetLatka estimate |
| Oct 2024 | $3.1MEST. | GetLatka estimate |
INCRMNTAL has raised $2.2M across two rounds since 2020. The latest was a $1.2M SAFE in November 2021.
| Date | Round | Raised | Source |
|---|---|---|---|
| Nov 2021 | SAFE | $1.2M | Maor Sadra on cameraWatch at 6:25 |
| Nov 2020 | SAFE | $1M | Maor Sadra on cameraWatch at 6:47 |
| Total raised | $2.2M |
Nathan Latka has interviewed INCRMNTAL once, speaking with Maor Sadra. Each figure links to the second it was said.
Watch: How INCRMNTAL Went From Zero to an $840K Run Rate in Five Months (Interview with CEO Maor Sadra)November 2021 · Maor Sadra, CEO and Co-Founder
INCRMNTAL competes most directly with Branch Metrics, Sensor Tower and Apptopia.
| Company | Revenue | Funding | Employees | Customers | Founded |
|---|---|---|---|---|---|
 Branch Metrics | $125M | $667.1M | 507 | 900 | 2014 |
 Sensor Tower | $17M | $46M | 439 | – | 2013 |
 Apptopia | $15.9M | $34.6M | 66 | 300 | 2011 |
| INCRMNTAL | $3.1M | $2.2M | 32 | 36 | 2020 |
Maor Sadra founded INCRMNTAL in 2020 and runs it as CEO. INCRMNTAL had 32 employees (October 2024, LinkedIn).
| As of | Employees | Source |
|---|---|---|
| Oct 2024 | 32 | |
| Oct 2023 | 32 | |
| Oct 2022 | 26 | |
| Nov 2021 | 12 | Maor Sadra on cameraWatch at 10:19 |
GetLatka estimates INCRMNTAL's revenue at about $3.1M a year (October 2024). The last reported figure was $840K in 2021, as Maor Sadra said on camera.
INCRMNTAL has raised $2.2M across two funding rounds. The latest was a $1.2M SAFE in November 2021.
INCRMNTAL had 32 employees in October 2024, according to LinkedIn.
Maor Sadra is the CEO of INCRMNTAL and founded the company in 2020. Nathan Latka interviewed Maor Sadra in November 2021.
Maor Sadra founded INCRMNTAL in 2020.
8 said on camera · 3 from public sources · 2 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice. The Latka Top ranks the private, operating companies Nathan Latka has interviewed by the latest revenue figure on each profile, reported or estimated; equal figures share a rank.
Updated Oct 5, 2026Data disclaimerReport a correctionClaim this profile
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