Marko Saric
- Co-Founder at Plausible Analytics
GetLatka interview
How Plausible Analytics Reached 3,300 Paying Customers and About $23,300 MRR Bootstrapped (Interview with Co-Founder Marko Saric)
Marko Saric (Co-Founder of Plausible Analytics) spoke to Nathan Latka on May 12, 2021.
Plausible Analytics figures from the interview
- MRR (May 2021)
- About $23,300
- Paying Customers (May 2021)
- 3,300
- Gross Churn (May 2021)
- 2%
- Team Size (May 2021)
- 2
- Paid Advertising Spend (2021)
- $0
“We are bootstrapped, self funded. So ads are out of the kind of the question. What we did, I mean, what I have experienced in and what I felt was the good solution for privacy first open source product is to go content marketing side.”
“I published my first blog post, I think, April last year about why you should remove Google Analytics from your website, like, I don't know, ten ten different reasons, all there, you know, couple of thousand words. Published it, went on top of the Hacker News, got, you know, I don't know, twenty, thirty thousand visitors on the first day or two.”
“Content marketing, social media, word-of-mouth, obviously. I think one of the things about being open source is this community you can build. So if you go to our GitHub, we have something like seven, eight thousand likes, the stars on GitHub, lots of developers know about us.”
Bio
Co-founder of Plausible Analytics, a simple, open source, lightweight (< 1 KB) and privacy-friendly alternative to Google Analytics. Plausible is trusted by 3,000+ subscribers to deliver their website and business insights.