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Plausible Analyticsrevenue

Analytics PlatformsTartu, EstoniaFounded 2019CEO Marko Saric

Plausible Analytics is a bootstrapped, open-source web analytics platform built as a privacy-first alternative to Google Analytics.

plausible.ioLinkedInUpdated Oct 5, 2026
Annual revenue
$3.1M
Oct 2024EST.
Employees
8
Oct 2024
Customers
3.3K

Plausible Analytics revenue

Plausible Analytics' last reported revenue was $279.6K in May 2021 (Marko Saric on camera; about $23,300 MRR). GetLatka estimates it at about $3.1M a year (October 2024). Plausible Analytics is #741 on the Latka Top. The Latka Top ranks the 1,372 companies Nathan Latka has interviewed by revenue.

$0
$1M
$2M
$3M
$4.8K
$279.6K
$1.2M
$2.1M
$3.1M
20202021202220232024
ReportedEstimateOne figure per year; a reported figure wins over an estimate
All 5 revenue readings, with sources
As ofRevenueSource
Apr 2020$4.8KMarko Saric on cameraWatch at 6:00about $400 MRR in April 2020
May 2021$279.6KCalculated from what Marko Saric saidWatch at 6:11about $23,300 MRR
Sep 2022$1.2M–
Nov 2023$2.1MEST.GetLatka estimate
Oct 2024$3.1MEST.GetLatka estimate

– source not recorded

Interviews with Marko Saric

Nathan Latka has interviewed Plausible Analytics once, speaking with Marko Saric. Each figure links to the second it was said.

Watch: How Plausible Analytics Reached 3,300 Paying Customers and About $23,300 MRR Bootstrapped (Interview with Co-Founder Marko Saric)

May 2021 · Marko Saric, Co-Founder

How Plausible Analytics Reached 3,300 Paying Customers and About $23,300 MRR Bootstrapped (Interview with Co-Founder Marko Saric)

Read the interviewWatch

Growth tactics they described: Blog ContentWatch at 3:23

Plausible Analytics competitors

Plausible Analytics competes most directly with Simple Analytics.

CompanyRevenueEmployeesCustomersFounded
Plausible Analytics$3.1M83.3K2019
Simple Analytics$812.7K21.1K2018

Plausible Analytics CEO, founders & employees

Marko Saric founded Plausible Analytics in 2019 and runs it as CEO. Plausible Analytics had 8 employees (October 2024, LinkedIn), up from 7 a year earlier.

0
2
4
6
8
2
2
5
7
8
20202021202220232024
ReportedOne figure per year; a reported figure wins over an estimate
All 6 headcount readings, with sources
As ofEmployeesSource
Oct 20248LinkedIn
Nov 20237–
Aug 20237–
Nov 20225–
May 20212Marko Saric on cameraWatch at 7:50
Nov 20202–

Plausible Analytics FAQ

What is Plausible Analytics' revenue?

GetLatka estimates Plausible Analytics' revenue at about $3.1M a year (October 2024). The last reported figure was $279.6K in May 2021 (about $23,300 MRR), as Marko Saric said on camera.

Is Plausible Analytics profitable?

Plausible Analytics was profitable in May 2021, as Marko Saric said on camera.

How many employees does Plausible Analytics have?

Plausible Analytics had 8 employees in October 2024, according to LinkedIn.

Who is the CEO of Plausible Analytics?

Marko Saric is the CEO of Plausible Analytics and founded the company in 2019. Nathan Latka interviewed Marko Saric in May 2021.

Who founded Plausible Analytics?

Marko Saric founded Plausible Analytics in 2019.

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How this page is sourced

11 said on camera · 1 from public sources · 2 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice. The Latka Top ranks the private, operating companies Nathan Latka has interviewed by the latest revenue figure on each profile, reported or estimated; equal figures share a rank.

Updated Oct 5, 2026Data disclaimerReport a correctionClaim this profile