Mauricio Kigiela
- CEO at DocSales
GetLatka talk
How DocSales Reached 1,000 Customers with a 4-Month CAC Payback by Implementing Revenue Operations (Talk by CEO Mauricio Kigiela)
Mauricio Kigiela (CEO of DocSales) gave a talk on September 1, 2022.
DocSales figures from the talk
- Customers (2022)
- 1,000
- CAC Payback (2022)
- 4 months
- Team Size (2022)
- 12
- LTV to ARPU Ratio (accountants) (2022)
- 45x
- Churn Rate (accountants, best cohort) (2022)
- 1.4% per month
“In a year we doubled our ARPU. We tripled the number of paying customers. Our churn rate was at a very reasonable rate. So for the stage of DocSales was really good.”
“We are in 12 guys, 1,000 customers, 12 guys only. So it's it or you automate this or you are really a big company and you establish like a department to take a look on all these KPIs.”
“Revenue operations is a kind of mindset. I know that we need to do a lot of things to implement it, but revenue operations is when you take a dynamic look of all your company and you have all departments aligned.”