Michael Burns
- Chief Revenue Officer at vFairs
GetLatka talk
How vFairs Increased ACV by 60% with a Reimagined Sales Playbook (Interview with Chief Revenue Officer Michael Burns)
Michael Burns (Chief Revenue Officer of vFairs) gave a talk on March 17, 2023.
vFairs figures from the talk
- ACV Growth (early 2023)
- 60% increase
- G2 Grid (past 3 months as of March 2023)
- Top of event management grid
“I came into vfairs in November and my remit, my marching orders are, we need to grow, right. And if you saw the little bump there in Q1, right, we're starting to see some of the impact and I'll show some results early results now sorry, at the end of the presentation that we're seeing now.”
“The deal stages at vfairs when I came in were things like demo highly interested. And I said, okay, where's the empirical data that could tell us that are we doing conversational intelligence or are we measuring sentiment? It's like, no, no, they really seemed interested.”
“The most important piece of qualitative data that I have is that most of the time we don't know why we're losing.”