Nanxi Liu

BIO

Nanxi, who previously was CEO of a biotech company before co-founding Enplug, explained that she saw a massive opportunity to evolve the digital signage market when she first learned about the industry. She noticed that it was hugely difficult to set up a network of digital signage screens and hard to have lots of engaging, automated content like social media. As a result, she was determined to make digital signage accessible to all businesses and usable by anyone from the marketing manager to the IT director. During the Q&A, Nanxi shared her unique vision for Enplug. Focused on bringing the next generation of software to digital displays in businesses everywhere, Enplug built the first real App Market for digital signage. Instead of only templates to show content on screens like traditional companies in the industry, Enplug built customizable apps that integrated with existing online content that would automatically update with the latest content. For example, Enplug’s Social Media Collage creates beautiful photo collages from the latest Tweets and Instagram photos with the hashtag of your choice. Enplug’s growing App Market includes apps that range from showing live sports scores to sales dashboards. Although Enplug serves many Fortune 500 companies now, the company started its business initially with a customer base of small mom-and-pop shops. Nanxi shared that as people learned more about Enplug’s unique and easy-to-use interface, more and more companies with large numbers of displays began switching to Enplug. She is particularly excited about Enplug’s growing use in internal communications.