Enplug logo
Founded 2012

Enplug

2018 Revenue

$4.8M

YOY

Funding

$5.0M

Overview

About Enplug

Enplug is an American technology company headquartered in Culver City, California that offers software for digital displays, allowing real-time social media interaction between brands and users.

Monthly Revenue

$400.0K

Total Expenses

$400.0K

=
Net Income

$0.0

Ebidta Margin

0.00%

+
YOY Growth

=
Rule of 40

0


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Enplug CEO Nanxi Liu on 01/09/2018

Watch the podcast


Headquarters

6029 Bristol Parkway Culver CityCaliforniaUnited States

Enplug Revenue vs Funding

$Funding$Revenue

Revenue

In 2018, Enplug revenue run rate hit $4.8M in revenue.

$4.8M

Funding History

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?

Enplug has raised $5.0M.

Funding DateRoundTotalValuation

Customers

Enplug has 1K customers.

Lifetime Months

50

×
Monthly ARPU

$400.0

=
Lifetime Dollars

$20.0K


Acquisition Cost

$1.1K

Average Annual Price

$4.8K

$0$4.8K3 month payback period024681012

Churn

Enplug has an annual churn rate of 24.00%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-24.00%

Annual Dollar Expansion

0.00%

Net Revenue Retention

76.00%

Team

Employees

Enplug has 20 employees.

2018
DistributionQty

Other

18

Engineers

0

Quota Carrying

2 (10%)

CEO/Founder

Nanxi Liu

Nanxi, who previously was CEO of a biotech company before co-founding Enplug, explained that she saw a massive opportunity to evolve the digital signage market when she first learned about the industry. She noticed that it was hugely difficult to set up a network of digital signage screens and hard to have lots of engaging, automated content like social media. As a result, she was determined to make digital signage accessible to all businesses and usable by anyone from the marketing manager to the IT director. During the Q&A, Nanxi shared her unique vision for Enplug. Focused on bringing the next generation of software to digital displays in businesses everywhere, Enplug built the first real App Market for digital signage. Instead of only templates to show content on screens like traditional companies in the industry, Enplug built customizable apps that integrated with existing online content that would automatically update with the latest content. For example, Enplug’s Social Media Collage creates beautiful photo collages from the latest Tweets and Instagram photos with the hashtag of your choice. Enplug’s growing App Market includes apps that range from showing live sports scores to sales dashboards. Although Enplug serves many Fortune 500 companies now, the company started its business initially with a customer base of small mom-and-pop shops. Nanxi shared that as people learned more about Enplug’s unique and easy-to-use interface, more and more companies with large numbers of displays began switching to Enplug. She is particularly excited about Enplug’s growing use in internal communications.


CEO Q&A

What's your age?

27

Favorite online tool?

16:36 Slack

Favorite book?

Hard thing about hard things

Favorite CEO?

Bill Gates

Advice for 20 year old self

Go buy bitcoin


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Frequently Asked Questions about Enplug

When was Enplug founded?

Enplug was founded in 2012.


Who is the CEO of Enplug?

The CEO of Enplug is Nanxi Liu


How many employees does Enplug have?

Enplug has 20 employees.

How much revenue does Enplug generate?

Enplug generates $4.8M in revenue.


How much funding does Enplug have?

Enplug has raised $5.0M.


Where is Enplug headquarters?

Enplug is headquartered at 6029 Bristol Parkway Culver CityCaliforniaUnited States

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