Enplug is an American technology company headquartered in Culver City, California that offers software for digital displays, allowing real-time social media interaction between brands and users.
Latka collected this data by interviewing Enplug CEO Nanxi Liu on 12/01/2020
In 2018, Enplug revenue run rate hit $4.8M in revenue.
Enplug has 1K customers.
Enplug has an annual churn rate of 24.00%
Churn vs Expansion
Enplug has 29 employees. They have 3 sales reps that carry a quota, an engineering team of 7 and a marketing team of 3.
Total Team Size
Nanxi, who previously was CEO of a biotech company before co-founding Enplug, explained that she saw a massive opportunity to evolve the digital signage market when she first learned about the industry. She noticed that it was hugely difficult to set up a network of digital signage screens and hard to have lots of engaging, automated content like social media. As a result, she was determined to make digital signage accessible to all businesses and usable by anyone from the marketing manager to the IT director. During the Q&A, Nanxi shared her unique vision for Enplug. Focused on bringing the next generation of software to digital displays in businesses everywhere, Enplug built the first real App Market for digital signage. Instead of only templates to show content on screens like traditional companies in the industry, Enplug built customizable apps that integrated with existing online content that would automatically update with the latest content. For example, Enplug’s Social Media Collage creates beautiful photo collages from the latest Tweets and Instagram photos with the hashtag of your choice. Enplug’s growing App Market includes apps that range from showing live sports scores to sales dashboards. Although Enplug serves many Fortune 500 companies now, the company started its business initially with a customer base of small mom-and-pop shops. Nanxi shared that as people learned more about Enplug’s unique and easy-to-use interface, more and more companies with large numbers of displays began switching to Enplug. She is particularly excited about Enplug’s growing use in internal communications.
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Enplug was founded in 2012.
The CEO of Enplug is Nanxi Liu
Enplug has 29 employees.
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