Pini Yakuel
- Founder and CEO at Optimove
GetLatka interview
How Optimove Reached More Than $10M ARR While Staying Profitable After 8 Years Bootstrapped (Interview with CEO Pini Yakuel)
Pini Yakuel (Founder and CEO of Optimove) spoke to Nathan Latka on January 16, 2018.
Optimove figures from the interview
- ARR (2018)
- More than $10M
- Gross Monthly Revenue Churn (2018)
- 0.8%
- Team Size (2018)
- 150 people
- Total Funding Raised
- $20M
- CAC Payback Target (2018)
- 12 months
“So we make money by selling a SaaS software. Essentially, work with companies, they pay us a monthly fee, this is how we make money.”
“So I would say that like our price point is around 130K a year.”
“Today, 12% of our business comes from services and 88 comes from SaaS licensing.”
Bio
Pini Yakuel Co-Founded Optimove in 2009 and has led the company, as its CEO, since its inception. With two decades of experience in analytics-driven customer marketing, business consulting and sales, he is the driving force behind Optimove. His passion for innovative and empowering technologies is what keeps Optimove ahead of the curve. He holds an MSc in Industrial Engineering and Management from Tel Aviv University.