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Optimoverevenue & funding

Marketing Automation Software217 West 21st Street, New YorkFounded 2009CEO Pini Yakuel

Optimove is a relationship marketing hub that uses machine learning and data science to help brands communicate with their customers across channels including email, Facebook, Google retargeting, and call centers.

optimove.comLinkedInUpdated Oct 29, 2026
Annual revenue
$94.5M
Jun 2024EST
Latka List
#86
of 1,356 interviewed companiesEST
Total raised
$20M
1 round
Employees
434
Oct 2024
Customers
77

Optimove revenue

Optimove's last reported revenue was more than $10M in 2018 (Pini Yakuel on camera). GetLatka estimates it at about $94.5M a year (June 2024). Optimove is #86 on the Latka List. The list ranks the 1,356 companies Nathan Latka has interviewed by revenue.

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$25M
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$94.5M
20092010–1720182019–232024
ReportedEstimateFounded 2009 at $0; every reading has its own bar
All 2 revenue readings, with sources
As ofRevenueSource
2018More than $10MPini Yakuel on cameraWatch at 5:06
Jun 2024$94.5MESTGetLatka estimate

Optimove funding rounds & investors

Optimove has raised $20M in one round: a Growth Equity round in September 2016.

DateRoundRaisedSource
Sep 2016Growth Equity$20MPini Yakuel on cameraWatch at 7:31
Total raised$20M

Interviews with Pini Yakuel

Nathan Latka has interviewed Optimove once, speaking with Pini Yakuel. Each figure links to the second it was said.

Watch: How Optimove Reached More Than $10M ARR While Staying Profitable After 8 Years Bootstrapped (Interview with CEO Pini Yakuel)

January 2018 · Pini Yakuel, Founder and CEO

How Optimove Reached More Than $10M ARR While Staying Profitable After 8 Years Bootstrapped (Interview with CEO Pini Yakuel)

Read the interviewWatch

Growth tactics they described: MagazineWatch at 11:26

Optimove competitors

Optimove competes most directly with Adobe, HubSpot, Braze and Cleverreach.

CompanyRevenueFundingEmployeesCustomersFounded
Adobe$23.8B–40.5K37M1982
HubSpot$3.1B$100.5M7,639205K2006
Braze$738.2M$175.1M2,1002.3K2011
Optimove$94.5M$20M434772009
Cleverreach$3.4M–53200K2007

Optimove CEO, founders & employees

Pini Yakuel founded Optimove in 2009 and runs it as CEO. Optimove had 434 employees (October 2024, LinkedIn).

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400
150
262
245
286
413
434
434
2018201920202021202220232024
ReportedOne figure per year; a reported figure wins over an estimate
All 9 headcount readings, with sources
As ofEmployeesSource
Oct 2024434LinkedIn
Sep 2023434–
2023421–
2022413–
Aug 2021286–
Dec 2020245–
Jun 2020247–
Dec 2019262–
2018150Pini Yakuel on cameraWatch at 3:21

Optimove FAQ

What is Optimove's revenue?

GetLatka estimates Optimove's revenue at about $94.5M a year (June 2024). The last reported figure was more than $10M in 2018, as Pini Yakuel said on camera.

How much funding has Optimove raised?

Optimove has raised $20M in one funding round: a Growth Equity round in September 2016.

Is Optimove profitable?

Optimove was profitable in January 2018, as Pini Yakuel said on camera.

How many employees does Optimove have?

Optimove had 434 employees in October 2024, according to LinkedIn.

Who is the CEO of Optimove?

Pini Yakuel is the CEO of Optimove and founded the company in 2009. Nathan Latka interviewed Pini Yakuel in January 2018.

Who founded Optimove?

Pini Yakuel founded Optimove in 2009.

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How this page is sourced

9 said on camera · 1 from public sources · 1 estimate. Founder figures link to the second they were said; public figures name their source; estimates are marked EST and say whose they are. Not financial advice. The Latka List ranks the private, operating companies Nathan Latka has interviewed by the latest revenue figure on each profile, reported or estimated; equal figures share a rank.

Updated Oct 29, 2026Data disclaimerReport a correctionClaim this profile