Ricardo Ghekiere
- Founder at BetterPic
GetLatka interview
How BetterPic Reached $3.2M Revenue and 5,974 Customers Bootstrapped with SEO, Affiliates, and Free Tools (Interview with Founder Ricardo Ghekiere)
Ricardo Ghekiere (Founder of BetterPic) spoke to Nathan Latka on June 6, 2025.
BetterPic figures from the interview
- Revenue
- $3.2M
- Monthly Revenue (April 2025)
- $275,000
- Customers
- 5,974
- Team Size
- 13
- Total Funding
- $0
“So a year ago I can actually quickly pull up the numbers. So a year ago, we would be doing about 3 k per month, somewhere around that.”
“From the get go, so when we started December 2023, we set SEO first because with the average order value that we have, which is about $44, we need to be SEO first because otherwise, we would never get to profitability.”
“Growth wise, we were doing a lot of affiliate marketing that is also where I think this last month, we did about 77 k through affiliate marketing, a 100 k projected this month.”