Bio
Rob Fuggetta is the Founder CEO of Zuberance. He drives Zuberance's vision and advises brands on advocacy strategy. Rob is the world’s leading expert on brand advocacy. He is the author of “Brand Advocates Turning Enthusiastic Customers into a Powerful Marketing Force” John H. Wiley Sons, Inc. Rob has been a featured speaker at dozens of conferences, including events sponsored by the American Marketing Association AMA, the Word of Mouth Marketing Association WOMMA, the CMO Club, the Marketing Executives Networking Group MENG, and many others. In addition, Rob’s articles about advocacy have appeared in AdAge, Forbes, Fortune, Fast Company, iMedia Connection, to name a few. The Online Marketing Institute recently named Rob one of the nation’s Top 40 Digital Marketers. Prior to founding Zuberance, Rob was the CMO for Genuity, a Verizon spinout. He also was formerly a partner at Regis McKenna Inc., the legendary high tech marketing and communications company, where he co-led the global Apple account.