Ross Paquette
- CEO at Maropost
GetLatka interview
How Maropost Reached $63M Revenue and 5,000 Customers with 52% EBITDA Margins (Interview with CEO Ross Paquette)
Ross Paquette (CEO of Maropost) spoke to Nathan Latka on April 30, 2022.
Maropost figures from the interview
- Revenue (2021)
- $63M
- Customers (2022)
- Just under 5,000
- EBITDA Margin (2021)
- 52%
- ARPU (2022)
- $1,800 per month
- Team Size (2022)
- 305
“Yeah, absolutely. So we have a single solution that encompasses, commerce cloud, marketing cloud and service cloud. So effectively e commerce and retail marketing automation, email, SMS, and then help desk, a live chat, chatbots, ticketing, and so on. And our target market is mid market e commerce and retail businesses or organizations.”
“Yeah, no, mostly email marketing and marketing automation. So we very quickly went from 300,000 in revenue in '20, I guess that would have been 2013 actually. And then 2014, 3,300,000. 2016, if I'm not mistaken was $13,300,000 and then $26,000,000 in 2017, if I'm not mistaken.”
“That was 2016 and we did an all secondary round for 37,000,000 US, 50,000,000 Canadian if it was relevant.”
Bio
Ross Andrew Paquette founded Maropost in 2011 as a customer-centric ESP but it quickly grew beyond their original vision. As their capabilities expanded so did their customers and in a few short years they became one of the fastest-growing companies in North America without ever raising funding. Their goal then was the same as it is now to build a better platform by responding to customer needs. With that aim in mind Maropost has evolved into a fully unified customer engagement platform designed to provide a single solution for all areas of business across marketing commerce service clienteling referral and more. Along the way they ve made it their mission to connect brands with their customers by unifying customer data to create unified customer experiences. Maropost is changing the way organizations operate through technology breaking down the divides between and within departments so companies can truly understand and engage their customers. He is also working to make philanthropy more efficient by using their technology to power not-for-profits. This includes MaropostCares a nonprofit focused on giving endangered species a second chance restoring ecosystems through conservation initiatives and giving a voice to the earth and its inhabitants. MaropostCares is about leaving a legacy of sustainability and responsibility. Focusing on environmental and conservation efforts they re focus is on making the world a healthier happier and cleaner place through innovation.