Bio
Scott East founded MSIGHTS in 2004 to help marketers make better decisions with better data and reporting. Scott's experience includes global ad / digital agencies, a FORTUNE 20 telecom, and AOL prior to founding MSIGHTS. He understands how to engage marketers having been one his 20+ year career. Author of "The Cuttlefish Marketer: The Five Essential Traits of a Modern Marketer", available on Amazon and Apple iBooks (more info at cuttlefishmarketer.com). Specialties: • Marketing Results Reporting and Analysis • Marketing Operations / Process Consulting • Marketing Data Management • Marketing Knowledge Management • Marketing Analytics • Marketing Strategy / Go-To-Market Planning