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MSIGHTS is a cloud platform designed for marketing data transformation and media campaign performance reporting.
Last updated
In 2024, MSIGHTS's revenue reached $5M. The company previously reported $3.8M in 2019. Since its launch in 2003, MSIGHTS has shown consistent revenue growth.
MSIGHTS is a bootstrapped Analytics Platforms startup. Founded in 2003, MSIGHTS has grown to $5M in revenue without raising any venture capital or outside funding.
As a self-funded Analytics Platforms SaaS company, MSIGHTS has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|
CEO
Scott East founded MSIGHTS in 2004 to help marketers make better decisions with better data and reporting. Scott's experience includes global ad / digital agencies, a FORTUNE 20 telecom, and AOL prior to founding MSIGHTS. He understands how to engage marketers having been one his 20+ year career. Author of "The Cuttlefish Marketer: The Five Essential Traits of a Modern Marketer", available on Amazon and Apple iBooks (more info at cuttlefishmarketer.com). Specialties: • Marketing Results Reporting and Analysis • Marketing Operations / Process Consulting • Marketing Data Management • Marketing Knowledge Management • Marketing Analytics • Marketing Strategy / Go-To-Market Planning
| Question | Answer |
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| What's your age? | 50 |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
MSIGHTS serves 20 customers.
MSIGHTS employs approximately 35 people as of 2026. It serves 20 customers that rely on its solutions.
MSIGHTS generates an estimated $5M in annual revenue.
MSIGHTS was founded by Scott East.
The CEO of MSIGHTS is Scott East.
MSIGHTS is bootstrapped and has not raised outside funding.
MSIGHTS has 35 employees.
MSIGHTS is headquartered in Charlotte, North Carolina, United States.
MSIGHTS operates across multiple industries. Browse revenue, funding, and growth data for MSIGHTS in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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2024 Revenue
$5M(Est.)
Customers
20
Funding
$0
Avg ACV
$250K
Team
35
Founded
2003
| Year | Milestone | Source |
|---|---|---|
| 2024 | MSIGHTS Hit $5m revenue in June 2024 | Estimated |
| 2019 | MSIGHTS Hit $3.8m revenue in June 2019 | |
| 2017 | MSIGHTS Hit $3.2m revenue in August 2017 | |
| 2003 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 35 employees (October 2024) | |
| 2017 | Reached 35 employees (August 2017) |
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