MSIGHTS
Valuation
$11.4M
2024 Revenue
$5M
Customers
20
Funding
$0
Avg ACV
$250K
Team
35
Churn
5%
Founded
2003
How MSIGHTS CEO Scott East grew MSIGHTS to $5M revenue and 20 customers in 2024.
MSIGHTS is a cloud platform designed for marketing data transformation and media campaign performance reporting.
Last updated
MSIGHTS Revenue
In 2024, MSIGHTS's revenue reached $5M. The company previously reported $3.8M in 2019. Since its launch in 2003, MSIGHTS has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2024 | MSIGHTS Hit $5m revenue in June 2024 |
| 2019 | MSIGHTS Hit $3.8m revenue in June 2019 |
| 2017 | MSIGHTS Hit $3.2m revenue in August 2017 |
| 2003 | Launched with $0 revenue |
MSIGHTS Valuation, Funding Rounds
MSIGHTS's most recent disclosed valuation is $11.4M.
MSIGHTS is a bootstrapped Analytics Platforms startup. Founded in 2003, MSIGHTS has grown to $5M in revenue without raising any venture capital or outside funding.
As a self-funded Analytics Platforms SaaS company, MSIGHTS has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
MSIGHTS Employees & Team Size
MSIGHTS employs approximately 35 people as of 2026.
MSIGHTS has 35 total employees in different roles and functions. They have 20 customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2024 | Reached 35 employees (October 2024) |
| 2017 | Reached 35 employees (August 2017) |
Founder / CEO
Scott East
Scott East founded MSIGHTS in 2004 to help marketers make better decisions with better data and reporting. Scott's experience includes global ad / digital agencies, a FORTUNE 20 telecom, and AOL prior to founding MSIGHTS. He understands how to engage marketers having been one his 20+ year career. Author of "The Cuttlefish Marketer: The Five Essential Traits of a Modern Marketer", available on Amazon and Apple iBooks (more info at cuttlefishmarketer.com). Specialties: • Marketing Results Reporting and Analysis • Marketing Operations / Process Consulting • Marketing Data Management • Marketing Knowledge Management • Marketing Analytics • Marketing Strategy / Go-To-Market Planning
Q&A
| Question | Answer |
|---|---|
| What's your age? | 50 |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how MSIGHTS acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
LockedFrequently Asked Questions about MSIGHTS
What is MSIGHTS's revenue?
MSIGHTS generates $5M in revenue.
Who founded MSIGHTS?
MSIGHTS was founded by Scott East.
Who is the CEO of MSIGHTS?
The CEO of MSIGHTS is Scott East.
How much funding does MSIGHTS have?
MSIGHTS raised $0.
How many employees does MSIGHTS have?
MSIGHTS has 35 employees.
Where is MSIGHTS headquarters?
MSIGHTS is headquartered in Charlotte, North Carolina, United States.
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Compare MSIGHTS to the industry
MSIGHTS operates across multiple industries. Browse revenue, funding, and growth data for MSIGHTS in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .