Msights logo
Founded 2003

Msights

2017 Revenue

$3.2M

YOY

Funding

$0.0

Overview

About Msights

MSIGHTS is a cloud platform designed for marketing data transformation and media campaign performance reporting.

Monthly Revenue

$264.0K

Total Expenses

$264.0K

=
Net Income

$0.0

Ebidta Margin

0.00%

+
YOY Growth

=
Rule of 40

0


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Msights CEO Scott East on 08/16/2017.

Watch the podcast


Headquarters

9935 Rea Road CharlotteNorth CarolinaUnited States

Msights Revenue vs Funding

$Funding$Revenue

Revenue

In 2017, Msights revenue run rate hit $3.2M in revenue.

$3.2M

Funding History

Msights has raised $0.0.

Funding DateRoundTotalValuation

Customers

Msights has 20 customers.

Lifetime Months

240

×
Monthly ARPU

$13.2K

=
Lifetime Dollars

$3.2M


Acquisition Cost

$25.0K

Average Annual Price

$158.4K

$0$158.4K2 month payback period024681012

Churn

Msights has an annual churn rate of 5%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-5.00%

Annual Dollar Expansion

0.00%

Net Revenue Retention

95.00%

Team

Employees

Msights has 35 employees..

2017
DistributionQty

Other

35

Engineers

0

Quota Carrying

0

CEO/Founder

Scott East

Scott East founded MSIGHTS in 2004 to help marketers make better decisions with better data and reporting. Scott's experience includes global ad / digital agencies, a FORTUNE 20 telecom, and AOL prior to founding MSIGHTS. He understands how to engage marketers having been one his 20+ year career. Author of "The Cuttlefish Marketer: The Five Essential Traits of a Modern Marketer", available on Amazon and Apple iBooks (more info at cuttlefishmarketer.com). Specialties: • Marketing Results Reporting and Analysis • Marketing Operations / Process Consulting • Marketing Data Management • Marketing Knowledge Management • Marketing Analytics • Marketing Strategy / Go-To-Market Planning


CEO Q&A

What's your age?

47

Favorite online tool?

Linkedin Sales Navigator

Favorite book?

Emyth

Favorite CEO?

Jason Fried

Advice for 20 year old self

Focus more on pull goals, notpush goals


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Frequently Asked Questions about Msights

When was Msights founded?

Msights was founded in 2003.


Who is the CEO of Msights?

The CEO of Msights is Scott East


How many employees does Msights have?

Msights has 35 employees.

How much revenue does Msights generate?

Msights generates $3.2M in revenue.


How much funding does Msights have?

Msights has raised $0.0.


Where is Msights headquarters?

Msights is headquartered at 9935 Rea Road CharlotteNorth CarolinaUnited States

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