Valuation
$11.4M
2024 Revenue
$5M
Customers
20
Funding
$0
Avg ACV
$250K
Team
35
Churn
5%
Founded
2003
How MSIGHTS CEO Scott East grew to $5M revenue and 20 customers in 2024.
MSIGHTS is a cloud platform designed for marketing data transformation and media campaign performance reporting.
Last updated
MSIGHTS Revenue
In 2024, MSIGHTS's revenue reached $5M. The company previously reported $3.8M in 2019. Since its launch in 2003, MSIGHTS has shown consistent revenue growth.
| Year | Milestone | Quote |
|---|---|---|
| 2024 | MSIGHTS Hit $5m revenue in June 2024 | |
| 2019 | MSIGHTS Hit $3.8m revenue in June 2019 | |
| 2017 | MSIGHTS Hit $3.2m revenue in August 2017 | |
| 2003 | Launched with $0 revenue |
MSIGHTS Valuation, Funding Rounds
MSIGHTS's most recent disclosed valuation is $11.4M.
MSIGHTS is a bootstrapped Analytics Platforms startup. Founded in 2003, MSIGHTS has grown to $5M in revenue without raising any venture capital or outside funding.
As a self-funded Analytics Platforms SaaS company, MSIGHTS has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Quote |
|---|
Founder / CEO
Scott East
Scott East founded MSIGHTS in 2004 to help marketers make better decisions with better data and reporting. Scott's experience includes global ad / digital agencies, a FORTUNE 20 telecom, and AOL prior to founding MSIGHTS. He understands how to engage marketers having been one his 20+ year career. Author of "The Cuttlefish Marketer: The Five Essential Traits of a Modern Marketer", available on Amazon and Apple iBooks (more info at cuttlefishmarketer.com). Specialties: • Marketing Results Reporting and Analysis • Marketing Operations / Process Consulting • Marketing Data Management • Marketing Knowledge Management • Marketing Analytics • Marketing Strategy / Go-To-Market Planning
Q&A
| Question | Answer |
|---|---|
| What's your age? | 50 |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
MSIGHTS serves 20 customers.
MSIGHTS Employees & Team Size
MSIGHTS employs approximately 35 people as of 2026. It serves 20 customers that rely on its solutions.
| Year | Milestone |
|---|---|
| 2024 | Reached 35 employees (October 2024) |
| 2017 | Reached 35 employees (August 2017) |
Frequently Asked Questions about MSIGHTS
What is MSIGHTS's revenue?
MSIGHTS generates $5M in revenue.
Who founded MSIGHTS?
MSIGHTS was founded by Scott East.
Who is the CEO of MSIGHTS?
The CEO of MSIGHTS is Scott East.
How much funding does MSIGHTS have?
MSIGHTS raised $0.
How many employees does MSIGHTS have?
MSIGHTS has 35 employees.
Where is MSIGHTS headquarters?
MSIGHTS is headquartered in Charlotte, North Carolina, United States.
Compare MSIGHTS to the industry
MSIGHTS operates across multiple industries. Browse revenue, funding, and growth data for MSIGHTS in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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