Latka logo

Shaunak Roy

GetLatka interview

How Yellowdig Grew to 130 Universities on $6M Raised With a Land-and-Expand Model (Interview with CEO Shaunak Roy)

Shaunak Roy (Founder and CEO of Yellowdig) spoke to Nathan Latka on January 26, 2022.

Yellowdig figures from the interview

Customers (2022)
130+ universities
Largest Customer Contract (2022)
$300,000 per year
Total Funding Raised (2022)
$6M
Team Size (2022)
30 people
Year Founded
2015
“We have both. So some cases, universities pay for it, but a lot of the cases, students will directly pay either through the bookstore or they will pay through a credit card.”
“So our pricing is, by the course. So the way the product is used is, a faculty or a group of faculties would decide to use yellowdig as their teaching, any subject area. So the decision is at a course level. So, essentially, the pricing is also at a course level.”
“Our largest customer, I think, you know, over $300,000 per year.”

Read the interview →Watch the recording →

Bio

Shaunak is the founder and CEO of Yellowdig. Yellowdig is a community-driven active learning platform adopted by over 130 colleges and universities, K12 schools, and corporate training clients. Yellowdig’s mission is to transform every classroom into an active, social, and experiential learning community. Shaunak graduated with a degree in mechanical engineering from IIT Bombay and completed his graduate studies at the Massachusetts Institute of Technology. Prior to founding Yellowdig, Shaunak spent a decade advising global companies on technology, strategy, and growth.

Company

Yellowdig

Philadelphia, United States · Founded 2015

Revenue
$6.2M
Funding
$16M
Team size
38
Customers
130

Company profile →CEO interview →