GetLatka talk
How GTMfund Uses a Product, Media, and Community Flywheel to Drive Compounding Growth (Interview with VP of Marketing Sophie Buonassisi)
Sophie Buonassisi (VP of Marketing of GTMfund) gave a talk on September 5, 2024.
GTMfund figures from the talk
- GTM Expert Operators (LPs) (2024)
- 350
- Year Founded
- 2020
- Sales Hacker Sold to Outreach
- 2018
“Gtmfund is a early stage venture fund backed by 350 go to market expert operators who have been there, done that, if you will, to grow some of the greatest SaaS companies.”
“Our media roots extend far beyond even the fun back to Sales Hacker, which is a brand our GP Max Ultra founded back in the day. He sold it to Outreach in 2018. And then last year, we actually reacquired it and rebranded it as gtmNow.”
“A growth flywheel, on the other hand, grows on its own once it gains momentum with different parts of the business reinforcing each other. And so once it's set in motion, it has this compounding growth effect and a much more sustainable growth impact.”