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GTMfund Revenue (2024)

GTMfund generated an estimated $1.7M in annual revenue in 2024. Source: GetLatka estimate

GTMfund is an early-stage venture fund backed by 350 go-to-market expert operators who have built and scaled some of the largest SaaS companies. The fund operates alongside GTMNow, a media brand that shares insight and advice from top operators and draws on experience working with a couple hundred portfolio companies.

The fund's media roots trace back to Sales Hacker, a brand founded by GP Max Altschuler. Sales Hacker was sold to Outreach in 2018 and later reacquired and rebranded as GTMNow in 2023. GTMfund positions the combination of fund, media, and community as a self-reinforcing growth flywheel designed to support portfolio companies.

Sophie Buonassisi, VP of Marketing at GTMfund and GTMNow, presented the flywheel framework at a 2024 event featuring seven speakers, using GTMfund's own model as a case study for early-stage SaaS companies building sustainable, compounding growth.

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GTMfund Revenue

GTMfund generated an estimated $1.7M in annual revenue in 2024.

GTMfund Revenue GrowthReported revenue / ARR over time · latest figure estimated$0$400K$800K$1.2M$1.6M$2M20202021202220232024$0$1.7MSource: GetLatka.com
YearMilestoneSource
2024GTMfund Hit $1.7m revenue in November 2024Estimated
2020Launched with $0 revenue

Founder / CEO

Max Altschuler

Founder

Max Altschuler is the GP and Founder of GTMfund. He previously founded Sales Hacker, a media and community brand for go-to-market professionals, which he sold to Outreach in 2018. In 2023, GTMfund reacquired the property and rebranded it as GTMNow, folding it into the fund's media strategy.

Sophie Buonassisi serves as VP of Marketing at both GTMfund and GTMNow. She presented the fund's growth flywheel framework at a 2024 event, describing the fund's model as a case study for early-stage SaaS companies. Net worth and personal financial details for Altschuler or other team members were not discussed in the interview.

Customers

GTMfund's portfolio spans a couple hundred companies as of 2024, based on Buonassisi's remarks. The fund's LP base of 350 go-to-market operators also functions as a community resource for portfolio companies, providing distribution support and direct access to experienced SaaS operators.

Pricing, management fees, carry structure, and individual customer or LP economics were not discussed in the interview.

GTMfund Business Model

GTMfund generates returns through early-stage venture investing, with 350 LP operator backers providing both capital and go-to-market expertise to portfolio companies. The media arm, GTMNow, serves as a revenue source through programs for portfolio companies and through community events, according to Buonassisi.

The fund describes its model as a flywheel rather than a linear growth engine. The fund supplies industry landscape visibility that feeds media content; media increases brand visibility and provides distribution for portfolio companies; and the LP community provides built-in go-to-market support for those same companies. Buonassisi noted that acquiring the media business allows the organization to do more with less, reducing reliance on paid channels by leaning into owned distribution for messaging and feedback. Profitability and specific financial metrics for the fund were not discussed in the interview.

GTMfund Employees & Team Size

Team size and headcount figures were not discussed in the interview. KNOWN PEOPLE associated with GTMfund include Sophie Buonassisi (VP of Marketing), Max Altschuler (Founder), Leslie Schmidt (VP of Talent), Paul Irving (Partner and COO), Vaibhavi Nesarikar (Principal), Casey Van Maanen (Associate), Jieyu Wang (3D animator), Christopher Daniels (SaaS GTM Leader for AI Companies), and Jean-Marc Fellay (LP).

GTMfund employs approximately 270 people as of 2026.

GTMfund Team GrowthReported headcount over time0601201802403002020202120222023202400270270Source: GetLatka.com
YearMilestoneSource
2024Reached 270 employees (November 2024)LinkedIn

Frequently Asked Questions about GTMfund

What is GTMfund's revenue?

As of 2024, GTMfund generated an estimated $1.7M in annual revenue.

Who founded GTMfund?

GTMfund was founded by Max Altschuler.

When was GTMfund founded?

GTMfund was founded in 2020.

Who is the CEO of GTMfund?

The CEO of GTMfund is Max Altschuler.

How many employees does GTMfund have?

As of 2024, GTMfund had 270 employees.

Where is GTMfund headquartered?

GTMfund is headquartered in Scottsdale, Arizona, United States.

Compare GTMfund to the industry

See how GTMfund ranks against the best Venture Capital companies by revenue and funding.

Full Interview Transcripts

GTM Fund gets better deal flow than you because they think like a Growth TeamSep 5, 2024

Read the full interview and its transcript.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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