Bio
Loyalty Programs, CRM, eCommerce - Soumya is a start-up veteran with deep experience spanning geographies & verticals across strategy, technology or operations in these disciplines..!! Soumya is now heads down & hands deep in easyrewardz - the fastest growing loyalty & rewards network. Prior to easyrewardz, Soumya was with Yebhi.com, heading Technology & Service Delivery (comprising of Customer Service, Warehouse Operations & Logistics(Delivery)), steering Yebhi’s innovations in Payments, Service Operations and the eCommerce ERP platform. Soumya continues to consult with Yebhi.com on its technlogy & customer strategy. Previous to Yebhi, Soumya co-founded a Loyalty services company – Loylty Rewardz and ran its operations as a Chief Operating Officer in its nascent years. In Loylty Rewardz, Soumya saw through the development of their technology platform – LIDSys, delivered large-scale loyalty programs with State Bank Group, Citibank, HDFC, PNB etc. Soumya also managed the relationship with over 50 brands including Titan, CROMA, John Players, ORRA, Cinemax etc, delivering customized member propositions. In his early career Soumya was a Sr. Program Manager & Practice Head - Travel/Hospitality with BrickRed Technologies, a first generation technology startup, based out of India. In this role, he also advised the company in setting up virtual offshore development centers (VODCs) for medium to large clients across US, UK and Canada. Soumya started off as a Principal Partner with Cerebral Logix (earlier known as INI InfoTech) where he conceptualized, developed and operated Air Sahara’s (currently merged with Jet Airways as JetLite) Frequent Flyer Program – Cosmos & its complete eCommerce platform. Specialties: Loyalty Programs - Conceptualization, Operations, Technology, CRM E-Commerce - Operations, Technology, Payments, Customer Strategy Airlines - Reservations, Ticketing, FFP, Technology Retail - POS, Merchandise optimization, Planning, Inventory Management BFSI – Retail banking (CASA, Credit Cards)