Steve Pockross
- CEO at Verblio
GetLatka interview
How Verblio Reached $6M Revenue in 2020 and 30% Growth with 3,000 Writers on Its Content Marketplace (Interview with Steve Pockross)
Steve Pockross (CEO of Verblio) spoke to Nathan Latka in May 2021.
Verblio figures from the interview
- Revenue (2020)
- $6M
- Revenue Growth (2020)
- 30%
- Average Customer Spend (2021)
- $800 per month
- Team Size (2021)
- 31
- Engineers (2021)
- 7
“Verblio is working a lot. We're riding a pretty big content wave as it becomes a more and more powerful tool for marketing, and we're we've got I think we're gonna create 80,000 pieces of unique content this year with 3,000 writers working on our SaaS platform, and, yeah, we keep trying to focus on our mission, which is high quality content at scale for every niche.”
“We actually had our first writer make a $100,000 last year on the Verblio platform ... And then we have some that are working for side money that are just doing their side hustle, and their goal is probably 5 to 10,000 a year, and that's probably our average writer.”
“So, yeah, there's two different buckets. So the reason that we've grown so much, so we grew 30% last year in a down economy. I think we last talked to you in April when things were not looking quite that bright, so I'm glad to to come back to that story with a better tale.”
Bio
Steve Pockross brings more than 25 years of startup, Fortune 500, and nonprofit experience to his role at Verblio. Steve previously served as VP of Business Development and Strategy for Marketplace + SaaS pioneer LiveOps, as well as leadership roles at Tendril, Western Union, and HSBC. Steve received his MBA from Kellogg and his MA from Wesleyan University.