GetLatka interview
How Badger Maps Reached $5M ARR and 4,500 Customers While Staying Bootstrapped (Interview with CEO Steven Benson)
Steven Benson (CEO and Founder of Badger Maps) spoke to Nathan Latka on October 26, 2022.
Badger Maps figures from the interview
- ARR (2022)
- $5M
- Customers (Logos) (2022)
- 4,500
- ARPU (2022)
- $55 per seat per month
- Prior Year ARR (2021)
- $4.2M
- Team Size (Full-Time) (2022)
- 50
“So we as you know, we sell things to field salespeople, and during COVID that really slowed We probably lost forty percent of our customers during, like, revenue wise during 2020. That being said, we were able to sell to a bunch of new customers during that period. So we only ended up about down about 10% in terms”
“It's really, it's a I call it a collection of verticals. So med device, pharmaceutical, construction stuff. Really, if you walk down Main Street anywhere in the world, right? You'll see a dentist office and you'll see a tire store and you'll, you'll see a bar.”
“our our average price our our our price like, some people buy annual, some people buy monthly, but, you know, $69 I'm sorry, $59 a month if we're we're we're playing with our prices. They're about to go up, but but so 59 and 49 right now, annual annual and and monthly. And so, you know, I think our our average price is probably around 55.”
Bio
Steve Benson is the Founder and CEO of Badger Maps, the #1 App in the App Store for outside and field salespeople to upgrade existing CRMs with mapping, routing, and scheduling. Steve is also CEO of Badger Sales University. He also hosts the ‘Outside Sales Talk’ a podcast specifically for outside salespeople and is currently President of the ‘Sales Hall of Fame.’
Company
Badger Maps
San Francisco, United States · Founded 2012
- Revenue
- $8M
- Funding
- $462.5K
- Team size
- 73
- Customers
- 4K