Bio
Tobi Lütke founded Shopify in 2004. He has served as the Chief Executive Officer since 2008. Tobi worked on the core team of the Ruby on Rails framework and has created many popular open source libraries such as Active Merchant.
Tobi Lütke founded Shopify in 2004. He has served as the Chief Executive Officer since 2008. Tobi worked on the core team of the Ruby on Rails framework and has created many popular open source libraries such as Active Merchant.
Each Tuesday, we reverse-engineer a real SaaS company's revenue, profit, CAC, funnels, and its top growth tactic.
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