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Tobyn Sowden

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How Redbrick Grew Revenue From About 200,000 to Between 10 and 20 Million in Five Years (Interview with CEO Tobyn Sowden)

Tobyn Sowden (CEO of Redbrick) spoke to Nathan Latka on February 5, 2017.

Redbrick figures from the interview

Team Size (2017)
37
Facebook Ad Spend (2017)
About $30K per month
Shift Price (2017)
$20 per year
DeskMetrics Avg Customer ARPU (2017)
About $500 per month
“We didn't measure it. It was an independent organization ... They measured it on revenue, revenue growth over the five year period.”
“I think the beginning was around 2010, and 200,000 in revenue, and then we were reported in the range of 10,000,000 to 20,000,000 as far as our final fiscal year end.”
“We are currently spending probably $30,000, but we've got a commitment to grow to a million dollars in a quarter.”

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Bio

Tobyn Sowden is the Chief Executive Officer of Redbrick – the parent organization to a growing portfolio of companies. Tobyn founded Redbrick in 2011 and since then, the company has been ranked the 5th Fastest-Growing Company in Canada and 2nd in software, by PROFIT 500. With the goal of creating, acquiring and growing businesses through operational excellence, product development and results-driven marketing, Redbrick’s companies excel at innovating their industries. In his role, Tobyn is responsible for defining Redbrick’s overall business strategy, including new product development and future business growth. Tobyn is not new to entrepreneurship – prior to founding Redbrick, he started RedWillow Media (search marketing company), later selling it to Neverblue, the performance marketing firm where he was a member of the executive team, led marketing, and supported corporate development - starting and growing their mobile division into a $30M/year business. His extensive professional and personal experiences have left him with valuable expertise in building, launching, and growing award-winning companies, and delivering excellent operational management and technology products. Outside of Redbrick, Tobyn enjoys exploring the world with his wife, Katrina, and their three sons, Benjamin, Jacob, and Zachary.

Company

Redbrick

Victoria, Canada · Founded 2011

Revenue
$152.2M
Team size
107
Customers
10K

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