Tom Logan
- Co-Founder and CEO at Cohley
GetLatka interview
How Cohley Reached 220 Brands in 2020 While Raising Only About $2.3M (Interview with Co-Founder and CEO Tom Logan)
Tom Logan (Co-Founder and CEO of Cohley) spoke to Nathan Latka on February 3, 2021.
Cohley figures from the interview
- Revenue (December 2019)
- $2.5M
- Customers (2020)
- 220 brands
- ARPU (2021)
- $1,500 per month
- CAC (2021)
- $12,000
- Team Size (2021)
- 42
“Yeah. So, early on, it was the influencer angle. Back in 2017, it was very buzzy. People were very willing to get on a call to talk influencer. And then from there, we were able to ask about content generation, about ad testing strategies, email marketing strategies, and and how they were thinking about content generation as a whole.”
“They're paying us because they need content. And that really falls into three categories like you mentioned, photos, videos, and product reviews. And really, they just need more content than they've ever needed at any other time in history. And they need to be able to test at high frequencies if they wanna compete in these crowded spaces.”
“220 brands last year put at least a dollar through. Yep. So it's a thriving marketplace, and, you know, naturally, it's become a lot easier to create these pockets of of niche creators, for example, in, like, New Zealand or people who, women who are going through menopause.”
Bio
Tom Logan is the Co-Founder and CEO of NYC-based Cohley the tech company that’s changing the way brands generate photos, videos and product reviews. Tom leads with a “people first” mentality, continuously moving Cohley up the ranks of “Best Places to work in NYC.” Under Tom’s leadership, Cohley has achieved triple digit year-over-year growth every year since the company’s inception in 2016, and Cohley now calls companies like Unilever, S.C. Johnson and CVS clients. Tom entered the tech world back in 2011 after fortuitously applying to a small startup called Wildfire Interactive which was acquired by Google less than two years later.