Tommas DeVu
- CEO and Managing Director at Lime
GetLatka interview
How Lime Reached About 740M SEK Revenue and 7,000 Customers with a 25% Average EBT Margin and Zero Outside Capital (Interview with CEO Tommas DeVu)
Tommas DeVu (CEO and Managing Director of Lime) spoke to Nathan Latka on June 23, 2026.
Lime figures from the interview
- Revenue (2025)
- About 740M SEK
- Customers
- 7,000
- Users
- 1M+
- EBT Margin (avg annual, 25 years)
- 25%
- Total Funding
- $0
“we are like a Swedish Salesforce, but but of course of course only better”
“They sell through an indirect channel, meaning they have partners for everything that they do. especially you know consultancy and all implementations. We have done it in a direct model, meaning we have everything under one roof: development, sales, consultancy and implementation and support.”
“we've had a steady growth if to take the past twenty five years, we've had an average yearly growth of eighteen percent and at the same time we've had an average EBT margin of twenty five percent”
Bio
Tommas DeVu is the CEO and Managing Director of Lime Technologies, a publicly traded Swedish CRM software company listed on the Stockholm Stock Exchange. He assumed the role on January 1, 2026, succeeding Nils Olsen, who had led the company for 20 years. DeVu holds an engineering and management degree from Lund University in Sweden. DeVu joined Lime Technologies in 2017 and became part of the company's management team in 2020, approximately six years before taking the CEO role. Prior to his appointment as CEO, he led Lime CRM, the company's largest business unit, which accounts for over 70% of total revenue. He has no separately disclosed prior company exits or gap years mentioned in the transcript. Under DeVu's leadership, Lime Technologies continues to execute a strategy of profitable organic growth, AI-driven product development, and vertical specialization. The company reported approximately 740 million SEK (roughly $76 million USD) in revenue for 2025, with an 18% average annual growth rate sustained over 25 years and an average EBITDA margin of 25%. Lime serves around 7,000 customers and over 1 million users across the Nordics, Netherlands, and Germany, with 70% of revenue concentrated in four verticals. DeVu has publicly stated his goal of doubling the customer base from 7,000 to 14,000 and growing users from 1 million to 2 million.