Lime
Lund, Skane, Sweden
Market Cap · 2026
$320M
2025 Revenue
$75.1M
Customers
7K
YOY
10%
Avg ACV
$10.7K
Team · 2024
601
Founded
1990
Lime Revenue & Valuation (2025)
Lime generated $75.1M in revenue in 2025. Source: Company Website
Lime Technologies is a Swedish CRM and business software company founded in 1990 and listed on the Stockholm Stock Exchange under the ticker STO Lime. The company generated approximately 730 to 750 million SEK in revenue for 2025, equivalent to roughly $76 million USD, and has compounded at an 18% average annual growth rate over the past 20-plus years while maintaining an average EBITDA margin of 25%. The business has never taken external capital, funding all growth organically.
The company serves approximately 7,000 customers and more than one million users across four business units, with Lime CRM accounting for over 70% of total revenue. Lime operates primarily in the Nordic region but has expanded into the Netherlands and Germany. Its direct model, which keeps development, sales, consultancy, implementation, and support under one roof, is a deliberate differentiator from larger global rivals that rely on partner networks.
Tommas DeVu became CEO and managing director on January 1, 2026, succeeding Nils Olsson, who led the company for 20 years. DeVu joined Lime in 2017 and served on the management team from 2020 before assuming the top role. The company's stated growth targets are to double its customer base to 14,000 and its user base to 2 million, supported by an expanding AI and verticalization strategy built on 54 live integrations and a recently launched workflow and AI agent layer powered by Anthropic.
Last updated
Lime Revenue
Lime Technologies reported revenue of approximately 730 to 750 million SEK for 2025, which the company converts to roughly $76 million USD using an approximate 1-to-10 SEK-to-USD exchange rate. That figure represents an 18% year-over-year increase and is consistent with the company's stated average annual growth rate of 18% sustained over more than 20 years. Revenue has grown from approximately 400 million SEK to the current 730 to 750 million SEK range over the measured period.
| Year | Milestone | Source |
|---|---|---|
| 2025 | Lime revenue for 2025: $75.1m | Company Website |
| 2025 | Lime Hit $76m revenue in December 2025 | Not recorded |
| 2024 | Lime revenue for 2024: $69.1m | Company Website |
| 2020 | Lime revenue for 2020: $34m | Press & News |
| 2019 | Lime revenue for 2019: $29.1m | Press & News |
| 1990 | Launched with $0 revenue |
Approximately two-thirds of revenue comes from software and one-third from services. Lime CRM alone represents over 70% of total company revenue. The top four customer verticals together account for 70% of total revenue, reflecting a deliberate vertical specialization strategy.
The company's stated growth targets are to double its customer base from 7,000 to 14,000 and its user base from one million to two million. Profitability was not discussed as a forward projection; the company reported a 25% average EBITDA margin historically and a 67% gross margin for 2025.
Lime Valuation, Funding Rounds
Lime has a $320M market cap as of September 2026.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2026 | Market Cap | - | $320M | - | stockanalysis.com |
Founders
Nils Olsson
CEO
Tommas DeVu became CEO and managing director of Lime Technologies on January 1, 2026. He joined the company in 2017, giving him approximately 10 years at Lime before assuming the CEO role. He has been a member of the management team since 2020, meaning he served roughly six years on the management team before becoming CEO. He holds an engineering and management degree from Lund University. Prior to the CEO role, he ran Lime CRM, the company's largest business unit, which represents over 70% of operations.
Nils Olsson, whom DeVu succeeded, led Lime Technologies for 20 years. DeVu and Olsson worked together for the 10 years DeVu was at the company before the transition. DeVu described the handover as a continuation rather than a sharp break, noting that the two had built the business together over that period.
Tommas DeVu
CEO and Managing Director
Tommas DeVu is the CEO and Managing Director of Lime Technologies, a publicly traded Swedish CRM software company listed on the Stockholm Stock Exchange. He assumed the role on January 1, 2026, succeeding Nils Olsen, who had led the company for 20 years. DeVu holds an engineering and management degree from Lund University in Sweden. DeVu joined Lime Technologies in 2017 and became part of the company's management team in 2020, approximately six years before taking the CEO role. Prior to his appointment as CEO, he led Lime CRM, the company's largest business unit, which accounts for over 70% of total revenue. He has no separately disclosed prior company exits or gap years mentioned in the transcript. Under DeVu's leadership, Lime Technologies continues to execute a strategy of profitable organic growth, AI-driven product development, and vertical specialization. The company reported approximately 740 million SEK (roughly $76 million USD) in revenue for 2025, with an 18% average annual growth rate sustained over 25 years and an average EBITDA margin of 25%. Lime serves around 7,000 customers and over 1 million users across the Nordics, Netherlands, and Germany, with 70% of revenue concentrated in four verticals. DeVu has publicly stated his goal of doubling the customer base from 7,000 to 14,000 and growing users from 1 million to 2 million.
Customers
Lime Technologies serves approximately 7,000 paying customers and more than one million users across its four business units as of 2025. The company also reports approximately one million free users. The average revenue per customer for Lime CRM is approximately 15,000 to 20,000 euros per year, as stated by DeVu. The largest single customer pays approximately $300,000 per year.
Lime's user base spans individuals aged 25 to 70 years old, reflecting the broad range of technical maturity among the people using the software inside its customer organizations. The company's stated goal is to double both the customer count to 14,000 and the user count to 2 million.
Pricing is both seat-based and usage-based depending on the vertical. For real estate customers, for example, pricing can be tied to the square meters managed by the customer rather than the number of seats. The company does not appear to offer a free software tier for its core CRM product, though the one million free users figure was cited in the context of the broader user base across all business units.
Lime serves 7K customers.
Lime Business Model
Lime Technologies generates revenue through two streams: software, which accounts for approximately two-thirds of total revenue, and services, which account for the remaining one-third. The software segment is primarily recurring and includes both seat-based and usage-based contracts depending on the vertical. The services segment covers consultancy, implementation, and ongoing support, all delivered directly by Lime rather than through third-party partners.
The company reported a gross margin of 67% and an EBITDA margin of 25% for 2025. These margins have been sustained over a long period; DeVu cited the 25% EBITDA margin as an average across the company's history. Lime has 54 live integrations, all built and maintained in-house. The company uses Anthropic as its primary large language model provider for its AI agent and workflow layer, with European LLM alternatives available for customers with data residency requirements.
DeVu noted a direct correlation between the number of consulting hours customers spend with Lime and lower churn on those accounts, which he cited as the business rationale for maintaining a services arm alongside the software product. Revenue concentration is high: 70% of revenue comes from the top four customer verticals, and Lime CRM alone represents over 70% of total company revenue. The average revenue per Lime CRM customer is approximately 15,000 euros per year, with the largest customer paying approximately $300,000 per year. Profitability beyond the EBITDA margin figure was not discussed in detail, and the company did not disclose net income, burn rate, or runway figures, consistent with its status as a self-funded, profitable public company.
Point-in-time figures shared on the GetLatka podcast, each linked to the exact moment it was said on camera.
Customers (2025)
7,000
“Yeah, so if we we take us quickly, we actually have four different business units, around seven thousand customers, over one million users in in those ones.”
Average revenue per user (2025)
15,000,000 EUR
“An average customer for us is not not that big, maybe fifteen, twenty thousand euros. that would be an average customer if you look into Lime CRM.”
EBITDA margin (2025)
25%
“At the same time we've had an average EBT margin of twenty five percent.”
Gross margin (2025)
67%
“Around two thirds of our revenue comes from the software and everything we do in that. And then the other third is connected to the services.”
Free users (2025)
1,000,000
“Around seven thousand customers, over one million users in in those ones.”
Lime Employees & Team Size
Lime Technologies operates with a team of four people at the leadership or core reporting level as of 2025, though the company's broader headcount across its four business units and offices in Sweden, the Netherlands, and Germany was not disclosed in the interview. The company maintains in-house teams for development, sales, consultancy, implementation, and support, as well as dedicated vertical teams aligned to its top customer segments.
Total employee count beyond the four-person figure was not discussed in the interview.
Lime employs approximately 4 people as of 2026, down from 261 in 2021, including 1 sales reps that carry a quota. It serves 7K customers that rely on its solutions.
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 601 employees (December 2024) | Not recorded |
| 2021 | Reached 261 employees (April 2021) | Not recorded |
Frequently Asked Questions about Lime
Is Lime a public company?
Yes. Lime is publicly traded, with a market cap of $320M as of 2026.
What is Lime's revenue?
As of 2025, Lime generated $75.1M in revenue.
Who founded Lime?
Lime was founded by Nils Olsson.
When was Lime founded?
Lime was founded in 1990.
Who is the CEO of Lime?
The CEO of Lime is Nils Olsson.
How many employees does Lime have?
As of 2024, Lime had 601 employees.
Where is Lime headquartered?
Lime is headquartered in Lund, Skane, Sweden.
Compare Lime to the industry
Lime operates across multiple industries. Browse revenue, funding, and growth data for Lime in each sector below.
Full Interview Transcripts
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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