Tor Rauden Källstigen
- Co-Founder at Signal Signal
GetLatka interview
How Signal Signal Reached 70 Customers on €4,000 Average Annual Contract Value in 2019 (Interview with Co-Founder Tor Rauden Källstigen)
Tor Rauden Källstigen (Co-Founder of Signal Signal) spoke to Nathan Latka on January 30, 2019.
Signal Signal figures from the interview
- Customers (2019)
- 70
- Avg Contract Value (2019)
- €4,000 per year
- Team Size (2019)
- 12
- Monthly Burn (2019)
- About 20K per month
“It's pure SaaS, and it's subscription based media monitoring service for spoken channels.”
“We launched the company back in 2016. And back then, we were just me and my co founder ... And since then, we've grown the team to now 12 people, and we're based out of Stockholm.”
“So we joined an accelerator called STING, which is called, like, the Y Combinator of Northern Europe, and we got a small, small investment from them back in 2016.”
Bio
I'm now co-founder of Signal Signal, the world's first spoken influencer media monitoring service. Dubbed "Google of voice" by tech media. We analyze millions of sources every day thanks to AI driven voice and text analysis. Signal Signal is offered as a yearly subscription, attracting clients such as Toyota, Sony Music and Volkswagen, and helping them to understand when they're mentioned.