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Ulf Arnetz

  • Founder & Chairman at Howwe
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How Howwe Moved From $5M Revenue in 2018, About Half of It Services, to 98% Recurring Revenue (Interview with Founder and Chairman Ulf Arnetz)

Ulf Arnetz (Founder & Chairman of Howwe) spoke to Nathan Latka on September 2, 2026.

Howwe figures from the interview

Revenue (2018)
$5M
Total Funding Raised (2026)
About $14M
Customers (2026)
A little over 30
Team Size (2026)
15
Engineers (2026)
9
“We have an application for CEOs, very much to increase revenue and profit according to the plan or the strategy. What's unique is that it's totally AI-based. So it's the first AI enterprise role-based application for strategy execution in the world, actually.”
“I remember that our revenue two thousand and eighteen was five million dollar, which is higher than it is today.”
“We have raised about fourteen million dollars.”

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Company

Howwe

Stockholm, Sweden · Founded 2012

Revenue
$5M
Team size
15
Customers
30

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Also at Howwe